These nitpicky little details kind of go against their whole advertising campaign - to run naturally like our barefoot ancestors means to not use the very shoes that Pearl Izumi is trying to sell. What Pearl Izumi needs to do now is put out a minimalist running shoe to compete with the likes of the Vibram Fivefingers and Nike Free - that would give these ads a bit more credibility, and I'd be first in line to try them out. Nonetheless, I still have to give Pearl Izumi credit for these ads - they're great! For these and more, go to the Pearl Izumi Website.
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